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What Google Says About Email Outreach Campaign Deliverability
The Internet is flooded with articles covering every topic related to email deliverability. Many of these are quite valuable, but for marketing outreach professionals, the problem with this...
View ArticleShouldn’t We All Be Doing Business Development Instead of Link Building?
At The Next Web we like to find different ways to approach every aspect of our business, including our marketing. Since we’re a technology blog focused on bringing you the latest news in international...
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Finding Guest Blogging Opportunities in 2017: 8 Effective Tactics to Try
Although it was declared dead a few years back in a controversial blog post written by Matt Cutts, now former head of the web spam team at Google, guest blogging is very much alive in 2016 and onward....
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A 3-Step Guide to Media and Influencer Outreach Targeting, Inspired by 1,300...
There are few things worse than rejection. For media relations professionals, those rejections usually come in form of an email in response to a pitch (or even worse, the lack of one altogether.)...
View ArticleSign Up for Our Outreach Personalization Masterclass with Ross Hudgens
Register Now We’re excited to announce that Ross Hudgens of Siege Media will be joining us to host an Outreach Personalization Masterclass: The 4 Step Framework to Dramatically Increasing Replies,...
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The Guide to Outreach Personalization with Siege Media and BuzzStream
During our webinar on outreach personalization with Ross Hudgens, Founder and CEO of Siege Media, we covered a lot of best practices and received a ton of great questions. Here’s our summary of the key...
View Article10 Questions About Outreach Personalization with Answers from Experts
There was a lot of great discussion during our masterclass on outreach personalization with Siege Media. We got a lot of questions about the right and wrong ways to personalize outreach, as well as...
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3 Powerful B2B Influencer Marketing Strategies for 2017 (with Examples)
When most people think about what influencer marketing includes they tend to think of B2C tactics: “product reviews,” “endorsements,” “sponsored social posts” and other paid promotion approaches....
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How to Refine Your Link Building Outreach Using Hard Data
To surpass your outreach goals, you need data on your campaigns and your results. And lots of it. But what exactly are you supposed to do with all of that data? How do you find those secrets to...
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4 reasons influencers ignore your emails, and what you can do about it
As an entrepreneur, you often send out emails to influential members of your industry. Maybe with the intention of getting a backlink from their blog, or maybe collaborating with them for marketing...
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